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Marketing and Communications

8 Reasons You Should Use Remarketing to Drive Event Registrations

Retargeting ads, and remarketing in general, target prospective customers who have already visited a website, via the use of cookies, with specific ads tailored to their behaviour, including what they viewed on the site, and the messages they respond to. When you visit a website and look at a product and then see ads for that same product again over the next few days - that's remarketing. When you get an email reminding you that you didn't complete your purchase - this is a form of remarketing. Advertisers are marketing to you again, with a specific message that is relevant to your online behaviour. What web visitors did when they visited an

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